Case study · Membership site era
WishList Member & WishList Insider
For Tracy Childers of WishList Products, 2010 to 2022
Twelve years at WishList Products, from technical support to Head of Product. I built the WishList Insider members area and the wishlistmember.com sales site, and the marketing numbers from those years still hold up.
01. The situation
WishList Products is Tracy Childers's company. It makes WishList Member, one of the best-known membership plugins for WordPress. I joined in February 2010 as a technical support specialist and worked my way up from there. Over twelve years I held nearly every seat in the company.
02. What I did
I held nearly every seat in the company: support specialist, then full stack developer leading the development team, then Content Manager, then Sales and Marketing Specialist, and finally Head of Product in 2022.
On the build side, I created WishList Insider, the members area, dashboard, and forum for the WishList Member community, and built the wishlistmember.com sales site. On the marketing side, I ran the blog, the YouTube channel, and the ad accounts.
03. What happened
The results from those years are on the record: blog traffic up 397% and YouTube traffic up 800% while I ran content, and as Sales and Marketing Specialist I cut $13,000 a month in wasted ad spend while improving Google Ads conversions 33% on 25% less spend.
The sales site from those years, wishlistmember.com, is still live today, at the link below.
+397%
growth in blog traffic as Content Manager
+800%
growth in YouTube channel traffic
+33%
ad conversions, while ad spend dropped 25%
$13k/mo
in wasted ad spend found and cut
See it live, then picture yours.
Every project on this site started with a conversation. Tell me what you have now and what you wish it did.