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Case study · Concept study

Main Street Market

A redesign study for the grocery store in Van Buren, Missouri

A concept redesign, not client work: my take on a freshened-up website for Van Buren's grocery store, built as a live working demo with reviews forward, hours up front, and fuel and grocery front and center.

See the live demo

mainstreetmarket.pages.dev
Screenshot of the Main Street Market redesign demo homepage

01. The situation

Main Street Market is Van Buren's grocery store: groceries, a Cenex fuel station, and a Google listing with 4.5 stars across 432 reviews. The store itself is well liked. Its website is the dated part, and it does not show off the things that actually bring people in: the reviews, the hours, the weekly deals.

To be clear about what this is: the store did not hire me. This is a concept study, a redesign I built on spec to show exactly how I would approach a store like this. It is a full working website, not a stack of screenshots, so anyone can click through it and judge it.

02. What I did

I designed and built a complete demo site in the store's own colors. The homepage leads with the store's real five-star Google reviews, with names attached, because 432 happy customers are the best advertising a grocery has.

The practical things sit up front where people look for them: hours (6 AM to 9 PM, every day), the phone number with tap to call, and directions. Fuel and grocery each get their own clear space instead of being buried.

The demo links into the store's real online shopping, weekly ad, and coupons rather than replacing them. A redesign should freshen the front door, not break the systems the store already runs on.

03. What it demonstrates

There are no results to report, because this is a concept, not a client engagement. What it shows is the approach I would take with any local store: lead with the reviews customers already trust, put the hours and the phone number where people expect them, and keep the tools the business already uses working.

The demo is live at the link below. Click through it the way a customer would.

See it live, then picture yours.

Every project on this site started with a conversation. Tell me what you have now and what you wish it did.

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