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Case study · Membership site era

Inc. Business Owners Council

For Inc. Magazine

Inc. Magazine's high-end membership site had defeated other developers for nearly two years. I built it from scratch and had it live in one month.

01. The situation

Inc. Magazine was launching the Business Owners Council, a high-end membership program for business owners, and the membership site would not launch. Other developers had worked at it for nearly two years without getting it live. A program that cannot open its doors cannot sell memberships.

02. What I did

I was brought in to rescue the project. Instead of patching what was there, I built the membership site from scratch: member registration, protected content, and the member experience, done my way so it would actually ship.

03. What happened

The site was live in one month. After nearly two years of failure, the Council opened its doors on the site I built.

Lewis Schiff, the Council's Executive Director, said it better than I can. His words are below.

~2 years

other developers tried and failed to launch it

1 month

from my start to a live site

In their words

Photo of Lewis Schiff
Lewis SchiffExecutive Director, Inc. Magazine Business Owners Council
I can't thank you enough for the excellent work and wisdom you've brought to this project.

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