Case study · Membership site era
HomeRoom Online
For Jefferson Bethke, creator of “Why I Hate Religion, But Love Jesus”
Jefferson Bethke and Jeremy Pryor's families run Homeroom, an online membership that coaches couples on marriage and family. I built their rebranded website: streamlined, easier to use, and still the site they run on today.
01. The situation
Homeroom is an online family and marriage mentor program run by two couples: Jefferson and Alyssa Bethke, and Jeremy and April Pryor. Members follow a monthly theme week by week: live webcasts, teaching, activation guides, behind-the-scenes videos, and a private community, all delivered through the website and a member dashboard.
Jefferson Bethke is the creator of “Why I Hate Religion, But Love Jesus,” the spoken-word video that went viral in 2012. The Pryors had been teaching on marriage and family for two decades, and the Bethkes, mentored by them first, built Homeroom with them.
02. What I did
They had an old website and wanted to rebrand: a whole new website that was streamlined and easier to use. I built the new HomeRoomOnline.com for them: the public site that explains the program and enrolls new members, and the membership side behind it, where the weekly content, member management, and payments live.
03. What happened
The rebranded site is still live at homeroomonline.com today, still enrolling members into the same program. That is what a rebuild is supposed to buy you: a site your business can keep running on instead of replacing every couple of years.
See it live, then picture yours.
Every project on this site started with a conversation. Tell me what you have now and what you wish it did.